
Playbooks from the RedBlock team
Deep dives on content creation, digital advertising, & business strategy

Cracking Cold Audiences
Privacy updates have made it tougher for Meta advertisers to reach cold audiences. This post reveals effective strategies for targeting in the post-iOS 14 era.

Retargeting That Converts
Retargeting is key to turning interest into purchases. This blog outlines strategies for successful campaigns that drive sales and maximize conversions.

Build Your Audience First
In digital advertising, your audience is your greatest asset. Building an engaged audience on Meta isn’t optional; it’s essential for success.

Secure Your Business Manager
Verifying your Business Manager is crucial for your ad account's longevity. This guide details the process and underscores its importance for serious advertisers.

Mastering Meta Ads Manager
Meta Ads Manager is where magic happens—but knowing how to use it is vital. Many rush in; patience is key. This guide shows you how to start effectively.

The Right Way to Start Ads
Launching a Meta ad campaign without warming up is like running a marathon untrained. This post explains the importance of warming up and how to do it.

Perfecting Your Meta Page
Set up your Meta business page correctly to boost ad success and avoid scrutiny. Follow our step-by-step guide for safe and effective creation.

Why Meta Rewards Experience
Use aged accounts for effective Meta ads. New profiles alert Meta's algorithm. This blog highlights the importance of aged accounts in your ad strategy.