Perfecting Your Meta Page

The way you set up your Meta business page can directly impact the success of your ads. If done incorrectly, your account could face unnecessary scrutiny. Here’s a step-by-step guide to creating a business page safely and effectively.

Why Creating a Page Through Your Personal Profile Matters

Meta’s systems are designed to monitor for unusual activity. When you create a business page through your personal profile, it aligns with their expectations of normal behavior. In contrast, setting up a business page directly through Business Manager without any prior activity can seem suspicious to Meta.

Step-by-Step Guide

1. Start with Your Personal Profile
   Use an active and well-aged personal account to create your business page.

2. Complete Every Detail
   Meta values thoroughness. Ensure your page has:

• A profile picture and cover photo.

• Contact details, including phone number and email.

• A detailed bio and “About” section.

3. Post Valuable Content
   Begin posting on your business page regularly. Share value-driven posts, videos, and images to establish credibility.

4. Invite Friends to Like Your Page
   Use Meta’s invite tool to grow your page’s initial audience. Remember, you can only invite in batches of 80–100 people, so plan accordingly.

5. Boost Posts for Visibility
   Boosting posts early on helps establish your page’s presence. It’s not about conversions yet but about warming up your page and building trust with Meta.

By following these steps, you’ll create a business page that not only resonates with your audience but also aligns with Meta’s best practices.