Why Meta Rewards Experience
When it comes to running Meta ads successfully, one of the most overlooked aspects is the importance of using an aged account. New profiles, no matter how polished, often raise red flags within Meta’s algorithm. This blog post explores why aged accounts matter and how they can make or break your advertising strategy.
The Problem with New Profiles
Starting Meta ads with a new profile might seem harmless, but Meta's systems are designed to scrutinize such accounts heavily. This is because new profiles often correlate with spam or fraudulent activity. From the moment you create an account, Meta begins tracking metrics like:
Account age
Engagement history
Connections and friend count
A lack of history signals unreliability, putting your advertising account at risk of being flagged, disabled, or banned.
Why Meta Trusts Aged Accounts
An aged account is one that has been active and engaging on the platform for an extended period. These accounts:
Have established behavioral patterns.
Show consistent engagement with posts, friends, and groups.
Demonstrate legitimacy through years of activity.
Meta sees these accounts as less likely to engage in fraudulent behavior, which translates into better ad approval rates and account longevity.
Options for Marketers Without Aged Accounts
If you don’t have access to a personal profile or your account has been flagged, here are two options:
Use a Friend or Family Member’s Account
Borrowing an account from someone you trust is a straightforward solution. Ensure the account is aged and has moderate activity.Buy an Aged Account
While buying an aged account is a viable option, it comes with risks. Meta’s advanced detection systems analyze digital fingerprints, including device, browser, IP address, cookies, and even hashed data.
Using Anti-Detect Browsers
For those opting to purchase an aged account, pairing it with an anti-detect browser is essential. Anti-detect browsers mask your digital identity, reducing the chances of being flagged. These browsers create unique browsing environments, making it appear as though you’re accessing Meta from the original account holder’s setup.
Steps to Get Started
Ensure your account has basic activity: Make posts, add friends, and engage with content to build credibility.
Use tools like anti-detect browsers to protect your digital identity.
Avoid excessive changes to the account’s details, as Meta may flag sudden alterations.
By using an aged account, you build a foundation of trust with Meta’s system, ensuring smoother ad approvals and a more sustainable advertising journey.
