Mastering Meta Ads Manager
Meta Ads Manager is where the magic happens—if you know how to use it. Many advertisers dive in too quickly, but patience is key. This guide explains the best way to start using Ads Manager effectively.
Why Patience Pays Off
When you first access Ads Manager, it’s tempting to launch conversion campaigns right away. However, jumping into aggressive advertising without building trust with Meta can lead to account flags or poor performance. Instead, start small and gradually scale.
Your First Campaign: Engagement Ads
Select the Engagement Objective
Run a Post Engagement (PPE) campaign to demonstrate to Meta that you’re invested in growing your brand.Create Value-Driven Content
Develop a 3-minute video that addresses your audience’s pain points and offers actionable solutions.Set a Modest Budget
Allocate $10/day to build engagement and warm up your ad account.
What Meta Gains
When you follow this strategy, Meta views you as a legitimate advertiser who values the platform. This opens the door to better ad performance and fewer issues down the line.
By starting with engagement ads, you’re building a foundation of trust that will support future campaigns.
